
Unfortunately, a lot of the roots of fanboyism are embedded in human nature, so there's not really a lot you can do about them. Like biases, it's mostly about recognizing the fact that we're all prone to becoming fanboys. Doing so means you turn a blind eye to new options and you inadvertently support a brand or product that you don't actually care that much about. Couple that with the general fact that we're capable of being jerks online and you have a recipe for a vitriolic, idiotic, and hyperbolic fanboy argument every day of the week.
While there's no real cure, You Are Not So Smart recommends taking a break when you find yourself getting riled up:
So, the next time you reach for the mouse and get ready to launch an angry litany of reasons why your favorite—thing—is better than the other person’s, hesitate.
Realize you have your irrational reasons, and so do they, and nothing will be gained by your proselytizing.
Likewise, you can root out the problem from the start and break free of your brand loyalty by treating it like a bad habit and remember that upgrades aren't always necessary. It takes some work and self-reflection to really beat back your inner fanboy, but it's worth it in the end.
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